Gerist

Restyling and food design for Pitti Immagine

On the occasion of the 2012 trade show Pitti Immagine, Gerist has renewed its image significantly. The important investment in restyling involved the various services offered for fairground catering in Florence, in particular the two bars, located on the floor of the pavilion Spadolini at the Exhibition Center of Fortezza da Basso.

A simple and minimal design, entirely based on the contrast of black and white, with particular attention to the materials used to ensure a high quality.

The redesign process has been designed and built by ARCHIVIO PERSONALE, a creative space focused on Set-Design, Event-Production and Food Concepts.

For Pitti Immagine, Gerist presented an exclusive menu, ranging from classic sandwiches, toast, salads and soups to rice croquettes, sushi and fusion food; a wide choise with a traditional and multiethnic menu, without leaving the taste of healthy, natural and genuine food.

The 15 bars in the Fair in Florence renewed packaging, strictly recyclable material. The presentation and exposure of the products offered are characterized by originality through the use of wooden boxes covered in brine. New line, unique and customized for graphical menus, product labels, accessories and shoppers, all designed by Archivio Personale.

Restyling and innovations include the bar located at the Congress Center, that’s ready with a completely new design.

__________________________________________________________________________________________